As the Video Creative Director at Arqam, I had the incredible opportunity to lead the creative direction and oversee post-production for two visually stunning VFX-driven series for New York City FC: TOP Defensive Plays and Anatomy of an Athlete.
These series broke down elite performances in a way that captivated audiences, blending high-level creative vision, advanced VFX, and data-driven insights. The reaction was incredible—fans and professionals engaged deeply, sharing their excitement for the immersive visuals and detailed breakdowns.
Leading both the creative direction and post-production was an exciting challenge, ensuring that every frame carried impact and clarity. Seeing the response from the audience made it all worth it. Huge thanks to the talented team that helped bring this vision to life:
Video editor: Abdullah Elgendy
VFX Artist: OMAR ABOSEREAA
Poster Designer: Mina Atef
Graphic Designer: Abdelrahman Sameh
Motion Artist: Ahmed Sohsah