CAF Awards 2024 – Full Creative Direction & Video Production 

Role: Creative Director & Project Manager – ARQAM

The CAF Awards 2024 marked my third consecutive participation in Africa’s most prestigious football awards ceremony—this time with the honor of leading the entire creative vision and execution of all video content as ARQAM’s Video Creative Director.

From cinematic nominee spotlights and dynamic winner reveals to documentary-style features, I oversaw every aspect of the production, managing the full workflow from concept to delivery. The goal was to elevate the storytelling and emotion behind each moment and to celebrate African football in a way that resonates across the continent.

This achievement was only possible thanks to the tireless effort and creativity of the exceptional team behind it. To our video, motion, graphic, and content teams, thank you for your passion, precision, and heart.

Video team: Yasir Abdelglil, Abdullah Elgendy, Ahmed El Shennawy, Abdelrahman Medhat Mohammed Gamal, Omar Rashwan, Mohamed Ismael 

Motion team: Mahmoud Nady, OMAR ABOSEREAA, Hamed Zaineldeen, Ahmed Sohsah, Bassem Fekry, Hosam Atef 

Graphic Designers: Yousef Magddy, Youssef Khaled, Ahmed Shawky 

Content team: Renada Farouk, Ziad Mohie Adham Haggag, Laila Wael, Mohamed Siam