IGNITE Elite | Ball reveal 

One of my favorite projects as a Director & Creative Director for Tempo Sport was also one of the most challenging and rewarding.

We were tasked with announcing the launch of the new IGNITE Elite Ball in a bold, visually striking way.
The challenge? A tight budget and just one single ball to work with.

With those constraints, every creative decision had to count. I leaned into stop motion techniques and 3D animation to bring the ball to life dynamically and engagingly, making it feel bigger than reality, full of energy, precision, and innovation.

The result was a film that captures the spirit of the IGNITE Elite Ball, despite the limitations, and because of them.

This project was a powerful reminder that creativity isn’t about having more—it’s about doing more with what you have.

Grateful to the amazing team at ARQAM who brought this vision to life:

Creative Directors: Ahmed Rayhan & Ahmed Alaa
Director:  Ahmed Alaa
Video Editor: The legendary Yasir Abdelglil
Motion Artist: Mahmoud Nady
Graphics Designer: Abdelrahman Sameh
3D Artist: Anas Nagy
Producer: Mohamed Salah
DOP: Shehab Qayati
Photographer: Mahammad Bayoumy