Red Bull Half Court 

I had the chance to creatively direct one of the most dynamic streetball campaigns in Egypt as the creative director of Arqam, Red Bull Half Court, featuring basketball icons Ehab Amin, Nadine Selaawi, and a lineup of elite local athletes announcing Redbull Half court qualifications.

We set out to capture more than just competition; we wanted to reflect the energy of the court, the attitude of the game, and the rhythm of real hoopers in their element. Every frame was designed to feel fast, raw, and alive.

This wasn’t just about winning games; it was about owning the court, representing your city/ region, and playing with purpose.

Proud to have built this campaign with Arqam and Red Bull, where storytelling meets sport, and sport meets culture.

Especially thanks to 

Abdullah Elgendy, the creative eye behind most of the stunning shots captured during the campaign, 

Mina Atef: for his effort to design the scorebar and the visuals.

and the talented editor who brought the visuals to life, and video editors: Namir Youssef, Mohammed Gamal, for their great work